After five years of inactivity following the closure of Crocker’s Marine in 2009, the retail and warehouse space at 2035 Eastwood Road will be the new retail and distribution center for Coastal Urge.
Jeoffrey Nathan, Coastal Urge owner, said the new retail space would not replace the company’s Mayfaire Town Center location and would cater more to customers who live in and visit Wrightsville Beach.
“We will just be hitting a completely different demographic, because everybody that lives on the beach and goes there for the summertime will be stopping by,” Nathan said. “We have had a lot of people asking us to open up a location on the beach since we carry such a different mix of clothing and accessories than what the surf shops carry.”
He said he had his eyes on the property for a while, signing the lease for the space in April.
“It is just a great location and I have always had my eye on it because everyone that goes on and off the beach drives right by it,” he said.
The retail space in the new location will be around twice the size of Coastal Urge’s Mayfaire store and will be stocked with products from The North Face, Patagonia, L Space Swimwear, Vitamin A Swimwear, Southern Marsh, Mountain Khakis and more. In addition to the clothing and accessories, Nathan said a selection of standup paddleboards and bicycles would also be on sale and for rent at the new location and the proximity to the Wrightsville waterways should boost SUP rentals.
With another new Coastal Urge location opening in 2014 in a yet-to-be-announced location, Nathan said the company’s new distribution center will be crucial in making sure inventory is disseminated correctly.
“All of our product will land there and get distributed to the different stores like Bald Head, Myrtle Beach or Mayfaire, and then we will also be opening an additional location this year so we are expanding pretty quickly,” Nathan said.
As part of that expansion, Nathan said he hopes to bring more jobs in the retail and distribution departments. The Coastal Urge employee roster should swell to 40 this summer, he said.
The new Eastwood Road location is set to open in June, Nathan said, adding that work to the building’s interior is currently underway.