Monkee’s featured in retail campaign
Founded in Wilmington by Dee Dee Shaw in 1995, Monkee’s women’s clothing and accessories boutique is featured in a statewide and national campaign to reconstruct the way shoppers view retail stores. Named This Is Retail, the campaign is led by the National Retail Federation and the North Carolina Retail Merchants Association. In the feature on Monkee’s, Andrea Rice, Monkee’s vice president of sales and operations, talks about her career in retail, why she made the switch from Information Technology and expanding the Monkee’s brand.
